Born from the lifelong dream to design his perfect jean, Trinidad Garcia III began his journey early and in earnest. Starting late in his final enlistment in the Marine Corps he attended the prestigious FIDM (Fashion Institute of Design & Merchandising, Los Angeles) quietly at night whilst still completing his active duty tour assigned to a reserve unit in the Southern California area.
For one of the term projects he completed a brand launch and denim collection for presentation and took top honors from some of the LA Fashion scene’s most revered designers. From this the namesake brand was born, Trinidad3 Jeans, in 2017 shortly before his graduation; having completed degrees in menswear industry management, design, and the inaugural program for denim.
Inspired from Trinidad’s service in the Marine Corps, he wanted to be able to have a dedicated giveback to the veteran community by hiring and supporting veterans with each of his designs. Throughout the process he has dedicated himself to hiring fellow vets to help with his operations. In 2020 the brand launched a commercial collection with an eye on retailers in the menswear marketplace and made a splash by working together with Nordstrom to sell online through Nordstrom.com. In addition Trinidad inked agreements with over 20 other menswear boutiques across the country to stock the newly launched jeans.
Now, with an expanding inventory of styles and collections, great partnerships were soon to be right behind, and as fate would have it a partnership with former NFL star Nate Boyer, of the Seattle Seahawks (also a vet himself) and a giveback to help promote Boyer’s co-founded Merging Vets & Players (MVP) was inked as Boyer became the brand’s chief spokesperson. MVP was cofounded by Nate and NFL on Fox’s Jay Glazer to bring professional athletes and combat veterans together for work outs and counseling sessions to help bridge the emotional gaps and help find similarities and common ground for a more productive life outside the two professions of sports and the military.
Eying the ever presence of the veteran community in his life, and that of his teammates Trinidad wanted to be able to offer additional premium products at an even more approachable price point, which up to currently is typically heeled by products such as t-shirts, hats, stickers, and other easy to produce items. “It’s always been the hallmark of most veteran or military oriented brands to hock tee’s or hats, and that’s great (I have many of them!) I wanted to come at it from a different angle. Jeans are something that is and will always be a part of our daily lives. It’s something we all do the same way and it’s a great point of common ground between us. It’s my way to help give effort to bring us together. I want to be able to make every pair matter. To be blunt, we want to power vets with every pair!”
From 2021 onward the brand is growing steadily and expanding it’s footprint in the menswear industry, and in the e-commerce marketplace.